Semalt Expert Provides An On-Site Optimization Tutorial

Business owners need to know that optimizing their site for search engines accounts for 25% of all SEO ranking factors. The following article is thus a simplified, and complete on-site optimization tutorial. It will come in handy to anybody new to SEO, or anybody who wishes to make the best out of their site optimization.

This guide, provided by Michael Brown, the Customer Success Manager of Semalt, consists of the following issues:

Title Tags

One of the oldest attributes of a website is the title tag. It helps simplify the site layout. Ever since people developed sites, title tags have proved to be quite beneficial. It thus serves as one of the most important factors when it comes to optimization.

Keyword Density

For any SEO to run, there must be evidence of keyword usage. Keywords are the cornerstone of the entire SEO campaign. Any SEO that does not include keywords in its structure does not have a solid foundation and will not improve the business's status online. One of the ways that people can learn how to leverage the website's on-site optimization is to understand what keyword density is, and what it is all about.

Keyword Prominence, Frequency, Proximity

Keywords involve a lot of tactics when it comes to optimization. There are other factors that keywords influence during on-site optimization. One must understand the prominence, frequency, and proximity. With all these concepts in perspective, a website owner can leverage the power and placing of keywords in the content they post.

Outbound Links

One of the ways that content on the site can get the much traffic is to have outside sources that link back to the site. These are called outbound links. A website owner may receive links from known and unknown sources. The internet is full of links and every time one clicks on a link, there is a high probability that it transfers to another page. In SEO, one way to understand how to make a step forward in SEO optimization is to know how to acquire and manage outbound links. Another key issue to note is the usage of hidden keywords in the links provided.

Image SEO

With the knowledge of the outbound links, another thing to learn about is the use of image SEO. It could help the owner very much since images communicate a lot of complex information in a way that a person new to SEO can understand. The tutorial includes a guide as to how website owners can optimize their site for images. Images help with SEO when they have an Alt Text included in their description. Also, one can optimize the image title to include keywords. The tutorial explains whether or not changing the filename affects SEO.


Sitemaps help with the crawling of the website structure. Through this way, search engines and customers find it easier to navigate the website. A sitemap on the site is one way to optimize the SEO structure to enhance user experiences as well as the search engine algorithms.

URL Slugs

URL slugs refer to the exact address of the website one is currently browsing. They represent the location of the web pages in question. When one types the URL in the address bar, the URL slugs determine how the user accesses the web page. It is one among the most important things to do for on-site optimization.

Internal Linking

Internal linking is all about making sure that all pages on a site are linked together. It is more than just navigation and recommendation.